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Top 10 list for businesses going green

Like I said earlier this week — everyone’s going green.  It’s morally, politically, and economically the thing to do.  But if you are a business, how do you do it?  With so many opinions (and cost ramifications) on ways to better your environmental impact, it can be hard for a well-intentioned company to know where to start.

As a follow-up to yesterday’s Q&A with Rick Dipper, Rick and his team put together the below top 10 list for businesses going green.  Take a look and let me know what you think.  Did Rick and his team miss any big ones?  And let us know if your company is doing any of these already.  And if you’re hungry for more info on the topic, take a read through this Nortel position paper on going green.

Top 10 things a company can do to be greener:

1) Efficient data centers: these use tons of power and their environmental footprint can be drastically reduced through green deployment

2) Space optimization: have offices that are efficient but not wasteful. Every square foot that isn’t used but heated, cooled, cleaned, etc, is a waste

3) LEED compliant and/or green offices: green facilities use less energy

4) Investigate opportunities for alternative energy usage at your locations; This encourages further development and also increased diversity in energy supply.

5) Minimize travel: travel has a high environmental footprint, use audio or video conferencing or Telepresence

6) Mobility software and culture for employees: have mobility options for employees to telework and encourage their use

7) Live the 3 R’s: Reduce, Reuse, Recycle across all actions, from landscaping to product design

8 ) Educate employees, customers, shareholders and other stakeholders about green issues and why they are important; also, learn from others

9) Aggressively track green performance metrics: ‘what gets measured gets done’, define metrics and track them….especially know your carbon footprint

10) Live up to green commitments: green can’t be a fad, when your company takes actions they need to be supported and sustainable

Comments

  1. is the MEN or optical equipment is as green as the enterprise products?

  2. STM256 - Very good point. Why don’t we put Nortel’s full portfolio under the green microscope and see what we find. I imagine that the energy consumption of all those multi-frame CS2000s - versus the competition - would more than make up for any savings from the enterprise portfolio. There is a proverb about glass houses that may apply here.

  3. Watcher - actually CS 2000 is carrier VoIP, not Optical/MEN…and it’s rare that you’d have CS2K in the same network as our enterprise gear.

    That said - I know our other product groups have also been working on the energy efficiency comparisons — don’t know how far they are along though.

    I’ll check with both the CS 2000 team and our optical/MEN team and see what I can find. Might be a few days though as I’m going to be at Global Connect for the first part of the week.

  4. It is my understanding that most enterprise equipment is AC powered from UPS protectors while the Carrier market is -48VDC running on a tricke charge from massive banks of batteries. Does that effect the green calculations?

    Also does NEBS III complience (GR-1089) postitvely or negatively affect the power consumption?

  5. Bo, I understand the portfolio fit of the CS2K versus Enterprise and Optical/MEN. My point is that I think you should make sure that CS2000 isn’t the energy pig of the Carrier world before you start making energy consumption the hallmark of Nortel’s market message. I think there is some risk because I’m betting that the DMS-based CS2000 lineup is a LOT bulkier and less energy efficient than the competitive Carrier VoIP offerings.

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