The Nortel kilowatt kampaign
Yesterday’s Nortel ads in the WSJ and San Jose Mercury news — as well as the online presence — created some buzz here and there. And as you can see from the comments to yesterday’s post, there was a general “Go Nortel” excitement about it.
While it was good to get a strong reaction to an ad that was meant to get your attention — that’s not enough. The goal of the ads was to help create a conversation with customers about energy efficiency, about the Cisco energy tax, about a topic where Nortel believes we have true differentiation. But once that conversation gets started, the “wow” of the ad has to be backed up by real facts.
The …
