Nortel Buzzboard

Yesterday’s Nortel ads in the WSJ and San Jose Mercury news — as well as the online presence — created some buzz here and there.  And as you can see from the comments to yesterday’s post, there was a general “Go Nortel” excitement about it.

While it was good to get a strong reaction to an ad that was meant to get your attention — that’s not enough.  The goal of the ads was to help create a conversation with customers about energy efficiency, about the Cisco energy tax, about a topic where Nortel believes we have true differentiation.  But once that conversation gets started, the “wow” of the ad has to be backed up by real facts.

The Nortel Energy Efficiency Calculator provides some of those facts, but that must be supplemented with 3rd party research, and repeated testing under a variety of scenarios.  The more info the better.  Nortel has started creating that library of supporting facts, and more is coming.  Below are two quick videos from Interop showing energy requirements for Nortel versus Cisco switches.  More videos are also available on Nortel’s YouTube Channel.

The Cisco Energy Tax: Cisco 3750 vs Nortel ERS 5520

The Cisco Energy Tax: Cisco 3560 vs. Nortel ERS 4548