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In-Stat says custom ASICs an energy drain

Analyst firm In-Stat says that the practice of using custom ASICs by some equipment vendors is putting them at a disadvantage for energy efficiency.

In an Information Alert published last month entitled “Going Green - Network Equipment Vendors Address Energy Efficiency,” In-Stat says that:

Vendors who are already designing equipment with advanced off-the-shelf silicon solutions will have an advantage. These vendors will benefit from both favorable regulations and the technological know-how of large chip vendors like Broadcom, who offer solutions with significantly higher energy efficiency and processing capacity.

To quickly break down what that means - the term “off-the-shelf silicon solutions” refers to an application-specific integrated circuit (ASIC), which is basically a microchip that is designed for a specific use. For example, there are ASICs for cell phones, switches and routers, and many other needs.

As In-Stat highlights, there are chip vendors like Broadcom that specialize in ASIC design and manufacture, and their expertise enables them to create chips that offer “significantly higher energy efficiency and processing capacity.” We call these “off-the-shelf ASICs,” basically mass-produced customized microchips.

Not everyone uses off-the-shelf ASICs though. Some vendors - such as Cisco - create “Custom ASICs” to provide specialized functionality. While some may attempt to argue that there are benefits to custom ASICs, energy efficiency definitely isn’t on the list of possible advantages.

For a while now, Nortel has been highlighting the energy efficiency advantages of off-the-shelf ASICs (which we use in our enterprise data products). I talked to John Gray at Global Connect not long ago and he highlighted this. Phil Edholm (here) and Tony Ryb (here) made the same argument with posts on their blogs as well.

Now there’s an industry analyst firm that is making the argument too. By the way, the In-Stat report also gives Nortel’s recent energy efficiency efforts some praise, saying “To date, Nortel is the only vendor to offer the industry a network equipment efficiency metric and to demonstrate that some solutions are more energy efficient than others.”

To get more detail on off-the-shelf versus custom ASICs, take a look at the below video. Jean Turgeon (JT) is Nortel’s director of PLM for our enterprise data solutions, and a resident expert on ASICs and energy efficiency.

Comments

  1. Bo,

    “While some may attempt to argue that there are benefits to custom ASICs, energy efficiency definitely isn’t on the list of possible advantages.”

    This is quite the generalization you make, unfortunately it is factually incorrect.

    ASICs have been designed for years with the goal of reduced power consumption so energy efficiency is definitely on the list of possible advantages!

    Here is one link on utilizing ASICs to achieve low power:
    http://www.eecs.berkeley.edu/~bora/publications/JSSC02.pdf

    There has been much research and real world application of low power ASIC design. Low power ASIC design is why there are battery powered devices today (cellphones, digital cameras, music players, etc.)

    For more information try a search on Google with the following:
    low power ASIC design

    Please educate yourself before you make sweeping generalizations.

    Regards,
    BJM

  2. Hey Brad, nice to see Nortel’s R&D guys keeping an eye on the blog.

    That particular sentence should have been better focused on Cisco’s custom ASICs benefits (I called out specifically in the previous sentence and the link, but didn’t specify clearly in that statement).

    Indeed, the focus of the entire post (and the IDC research note) is around the fact that companies like Broadcom ARE creating ASICs that have energy efficiency advantages.

    While I’m sure Broadcom doesn’t have the market cornered on low power ASIC design, it does seem that Cisco hasn’t had energy efficiency as a focus for their custom ASICs.

    Of course, I will admit that I didn’t read the 12 page IEEE technical paper you provided for background, so I may not have a full understanding of the details.

  3. Brad,

    Right you are. But you need to learn to learn the marketing code words. “Custom” = “Cisco”. Never mind the details, were marketing “where the rubber meets the sky”

    We’ll make a director out of you yet :)

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