Nortel Buzzboard

Corporate America is often guilty of bandwagon jumping. If it’s a hot trend, you can be sure companies across America will soon saturate the market with new products or marketing designed to take advantage of the latest public consciousness.

That’s pretty much what greenwashing is all about. The South Beach and Atkins diet fads resulted in an upheaval in food products and advertising. And who can forget the millions of copycats created from the success of the Livestrong wristband.

And you can’t talk about the bandwagoning of Corporate America without having blogging at the top of the list.

It’s a Web 2.0 world, and businesses of all kinds are jumping on the blogging bandwagon. And why not — there are some real benefits to be gained through the use of corporate blogging. However, as this WSJ blog post highlights, most corporate blogs can be considered nothing more than “unimaginative failures” that are “boring as paint.”

Of course - Nortel too has been jumping on the blogging bandwagon. This here Buzzboard news blog is just five months old, and since then we have a new Voice Security blog, and Nortel’s Matt Konwiser is now blogging on Network World.

But you know something has really gone mainstream when it shows up on the national nightly news. Tonight on NBC News there was the below segment on how corporations, and even CEOs, are getting into blogging — including the CEO of Marriott, who writes his blog posts out by hand with good old-fashioned pen and paper.

So how is Nortel doing with our blogging efforts? Are we boring as paint? Are there areas or topics that you think we should address that we don’t? And what are we doing right that you’d like to see more of?