Trying out Twitter
I have ignored it all year. Had absolutely no desire to do it.
I already have this Nortel blog, so how can Twitter and its 140 character limit per message possibly provide me any value when updating my “followers”?
Quite frankly, I’m not sure I know. I haven’t created a Twitter communications strategy, calculated the expected ROI, or any of those things that I’m told I should do before moving ahead.
I’m also supposed to be focusing on the conversations I want to have, and who I want to have them with…not the technology. At least that’s what Groundswell tells me.
So I had no desire and no plan — why …
