By Bo Gowan
3 September 2008
2:22 pm EDT
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$6,100,000,000 — that’s $6.1 billion with a ‘B’.
That big number is the estimated amount of money that the “Cisco Energy Tax” has cost businesses over the last five years. According to Nortel’s latest calculations, organizations around the world have collectively spent an estimated $6.1 billion* more on energy expenses in the last five years than they needed to.
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How exactly did we get that number? Nortel took installed data/voice networks numbers from analyst firm Dell’Oro Group and crunched them through the Nortel Energy Efficiency Calculator (NEEC). Over the five-year period from ‘04-’07 and pro-rated YTD 2008, businesses have paid $6.1 billion* more in energy costs to power and cool Cisco …
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By Bo Gowan
3 September 2008
9:58 am EDT
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Last week here on Buzzboard, we showed you three employee-created, “homemade” videos that all used unique ways to get across Nortel’s energy efficiency message. If you didn’t get to see any of the employee videos, you can find them below.
Today you get to see two brand new, professionally created commercials that Nortel has started airing on CNN. Like the employee-created videos, these new Nortel commercials focus on energy efficiency — but they do it in a very direct way that I think creates a tremendous impact to the viewer.
There are two different commercials, and both are below for your viewing pleasure.
WATCH IT NOW:
Nortel “Holes” Commercial
There’s …
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