Older: 
Video contest: We have a winner
Loading …We have a winner.
Over the past few weeks we have let you, our faithful readers, vote on which of five videos best conveyed our energy efficiency message. Three of the videos were “homemade” by some of our talented Nortel employees. The two others were created through the traditional advertising channels.
Your response was tremendous. These five videos received tens of thousands of views over the last few weeks, and this blog has had tens of thousands of pageviews. We also received well over 1,000 votes.
While I have to admit that I was rooting for for the underdog, and for one of the employee-created videos to win — in the end it was the professionally-created Nortel “Piles” Commercial that garnered the most votes.
The strong push by the Nortel Robot video eventually fell short, as did the efforts of all the other competing videos.
So what do you think, did the masses get it right? And what did you think of this new (and hopefully unique) foray into social marketing? I’d like your thoughts on if you think this was an effective, entertaining, and maybe even influential campaign.
Now with a tip of the cap to traditional “big media,” here’s your winning video (ps - I’ll keep the voting open indefinitely, but for the purposes of the contest winner we are done):
