Corporate America invades the blogosphere
Corporate America is often guilty of bandwagon jumping. If it’s a hot trend, you can be sure companies across America will soon saturate the market with new products or marketing designed to take advantage of the latest public consciousness.
That’s pretty much what greenwashing is all about. The South Beach and Atkins diet fads resulted in an upheaval in food products and advertising. And who can forget the millions of copycats created from the success of the Livestrong wristband.
And you can’t talk about the bandwagoning of Corporate America without having blogging at the top of the list.
It’s a Web 2.0 world, and businesses of all kinds are jumping on the blogging bandwagon. And why not …
