By Bo Gowan
12 September 2008
6:58 pm EDT
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We have a winner.
Over the past few weeks we have let you, our faithful readers, vote on which of five videos best conveyed our energy efficiency message. Three of the videos were “homemade” by some of our talented Nortel employees. The two others were created through the traditional advertising channels.
Your response was tremendous. These five videos received tens of thousands of views over the last few weeks, and this blog has had tens of thousands of pageviews. We also received well over 1,000 votes.
While I have to admit that I was rooting for for the underdog, and for one of the employee-created videos to win — in the end it was the professionally-created Nortel “Piles” Commercial …
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By Bo Gowan
11 September 2008
2:20 pm EDT
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Over the last few weeks I’ve shown you two new Nortel TV commercials, as well as three really well-done videos on energy efficiency that were “homemade” by a few talented Nortel employees. But the response from employees wasn’t limited to just the three videos that are part of the voting.
We received a dozen videos — all of them great in their own way. But we couldn’t include all the videos in the vote. So in order to give an “honorable mention” to some of the other employee efforts, I’m going to post another energy efficiency video that you haven’t seen yet.
Below, this high-energy video highlights the energy efficiency benefits of Nortel solutions.
And a quick update on the …
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By Bo Gowan
9 September 2008
9:52 am EDT
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In just six months, “Going green” in the IT/telecom industry has gone from a topic nobody cared about to a topic big enough to get coverage at the business press level. Nortel, of course, is heavily focused on the topic of energy efficiency — but companies across the industry are also making energy and environmental conservation a focal point.
In an article this morning in the Globe & Mail — “New tech battleground: Who’s the greenest?” — Nortel and various other major IT companies are highlighted for their efforts to use “green” as a competitive advantage.
The article says “Perhaps no tech player is embracing the green mantra as aggressively as Nortel Networks Corp.” — and interviews Net Payne, Nortel’s …
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By Bo Gowan
5 September 2008
11:54 am EDT
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It’s been over a decade since I last studied Statistics in college, but I still remember a few things from it (no matter how much I’d like to forget everything about that class). One thing I know, is that a sample size of 400+ people for a survey is considered “statistically relevant.”
So yesterday morning when I checked out the voting count for the video contest, I thought we had a pretty clear winner. The Nortel “Piles” commercial had a comfortable lead atop the voting, with the employee-created “sock and sandals” video a good 8-10% behind. Everyone else was far back in the pack, presumably without any chance of winning.
But as the day went on yesterday, it …
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By Bo Gowan
3 September 2008
2:22 pm EDT
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$6,100,000,000 — that’s $6.1 billion with a ‘B’.
That big number is the estimated amount of money that the “Cisco Energy Tax” has cost businesses over the last five years. According to Nortel’s latest calculations, organizations around the world have collectively spent an estimated $6.1 billion* more on energy expenses in the last five years than they needed to.
[Reminder: Vote for your favorite video –>]
How exactly did we get that number? Nortel took installed data/voice networks numbers from analyst firm Dell’Oro Group and crunched them through the Nortel Energy Efficiency Calculator (NEEC). Over the five-year period from ‘04-’07 and pro-rated YTD 2008, businesses have paid $6.1 billion* more in energy costs to power and cool Cisco …
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By Bo Gowan
3 September 2008
9:58 am EDT
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Last week here on Buzzboard, we showed you three employee-created, “homemade” videos that all used unique ways to get across Nortel’s energy efficiency message. If you didn’t get to see any of the employee videos, you can find them below.
Today you get to see two brand new, professionally created commercials that Nortel has started airing on CNN. Like the employee-created videos, these new Nortel commercials focus on energy efficiency — but they do it in a very direct way that I think creates a tremendous impact to the viewer.
There are two different commercials, and both are below for your viewing pleasure.
WATCH IT NOW:
Nortel “Holes” Commercial
There’s …
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By Bo Gowan
29 August 2008
2:15 pm EDT
In the U.S. and Canada we have a long weekend coming up with a Monday holiday, which also means a drop in readership the Friday before (which is today). So we’ll pick up the next post for this contest on Tuesday after the holiday break.
If you haven’t been following contest, now is a great chance to catch-up. The easiest way it to go to the contest home page. You can also see all the Buzzboard posts related to the contest here.
Next week we’ll unveil the new Nortel commercial soon to be aired on CNN. I’m also hoping to show a few of the employee-created videos that didn’t make the voting cut. And of course, the most important thing …
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By Bo Gowan
28 August 2008
2:41 pm EDT
Two days and two employee-created, “homemade” videos on energy efficiency. In case you missed our previous posts on this contest, here’s the post on the first video - the Nortel Robot. And here’s the post on the second video - Socks and Sandals. For a quick summary of the overall campaign/contest, visit the contest home page.
Both videos so far have been great in my opinion, though entirely different in how they try to get the energy efficiency message across. Today I have the third and final employee-created video, and it also takes a unique angle in getting the message across — and who doesn’t like cute babies, right?
In the U.S. and Canada we have a long weekend …
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By Bo Gowan
27 August 2008
6:02 pm EDT
Yesterday here on Buzzboard, we launched a new video contest using “homemade” employee-created videos that highlighted the energy efficiency benefits of Nortel’s products. The first video being this Nortel Robot video. The timing and appropriateness of these videos was questioned by a few people. Even Mark Evans (who’s a fan of our social media activities) wondered what was up.
Shouldn’t Nortel be focused on bigger “business challenges” instead of posting employee videos? My response to that question: Focusing on business challenges is exactly what we are doing.
Energy efficiency is a hot button for enterprises today, and it will likely remain one. The economics of energy have changed, and that has changed the decision-making process of enterprises (…
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By Bo Gowan
26 August 2008
11:33 am EDT
We’re going to have some fun on Buzzboard this week and next, and it requires a little participation by you. We recently put a call out to all Nortel employees, asking them to create their own “homemade” videos that highlight Nortel’s green and energy efficiency benefits. The response was tremendous, and so were the videos.
We asked people to create these completely on their own, in their spare time, with absolutely no help (or budget) — so I wasn’t expecting much by way of quality. Boy was I wrong. We have some creative and talented people at Nortel for sure, and you’re going to get to see their work. Starting today through Thursday, I’m going to post one employee-created video each …
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