Nortel Buzzboard

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It’s been over a decade since I last studied Statistics in college, but I still remember a few things from it (no matter how much I’d like to forget everything about that class).  One thing I know, is that a sample size of 400+ people for a survey is considered “statistically relevant.”

So yesterday morning when I checked out the voting count for the video contest, I thought we had a pretty clear winner.  The Nortel “Piles” commercial had a comfortable lead atop the voting, with the employee-created “sock …

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$6,100,000,000 — that’s $6.1 billion with a ‘B’.

That big number is the estimated amount of money that the “Cisco Energy Tax” has cost businesses over the last five years.  According to Nortel’s latest calculations, organizations around the world have collectively spent an estimated $6.1 billion* more on energy expenses in the last five years than they needed to.

[Reminder: Vote for your favorite video –>]

How exactly did we get that number?  Nortel took installed data/voice networks numbers from analyst firm Dell’Oro Group and crunched them through the Nortel …

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Last week here on Buzzboard, we showed you three employee-created, “homemade” videos that all used unique ways to get across Nortel’s energy efficiency message.  If you didn’t get to see any of the employee videos, you can find them below.

Today you get to see two brand new, professionally created commercials that Nortel has started airing on CNN.  Like the employee-created videos, these new Nortel commercials focus on energy efficiency — but they do it in a very direct way that I think creates a tremendous impact to the viewer.

There are two …

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In the U.S. and Canada we have a long weekend coming up with a Monday holiday, which also means a drop in readership the Friday before (which is today).  So we’ll pick up the next post for this contest on Tuesday after the holiday break.

If you haven’t been following contest, now is a great chance to catch-up.  The easiest way it to go to the contest home page.  You can also see all the Buzzboard posts related to the contest here.

Next week we’ll unveil the new Nortel commercial soon to be aired on CNN.  I’m also hoping to show a few of the employee-created videos that didn’t make the voting cut.  And of course, the most important thing …

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Two days and two employee-created, “homemade” videos on energy efficiency.  In case you missed our previous posts on this contest, here’s the post on the first video - the Nortel Robot.  And here’s the post on the second video - Socks and Sandals.  For a quick summary of the overall campaign/contest, visit the contest home page.

Both videos so far have been great in my opinion, though entirely different in how they try to get the energy efficiency message across.  Today I have the third and final employee-created video, and it also takes a unique angle in getting the message across — and who doesn’t like cute babies, right?

In the U.S. and Canada we have a long weekend …

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Yesterday here on Buzzboard, we launched a new video contest using “homemade” employee-created videos that highlighted the energy efficiency benefits of Nortel’s products.  The first video being this Nortel Robot video.  The timing and appropriateness of these videos was questioned by a few people.  Even Mark Evans (who’s a fan of our social media activities) wondered what was up.

Shouldn’t Nortel be focused on bigger “business challenges” instead of posting employee videos? My response to that question: Focusing on business challenges is exactly what we are doing.

Energy efficiency is a hot button for enterprises today, and it will likely remain one.  The economics of energy have changed, and that has changed the decision-making process of enterprises (…

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We’re going to have some fun on Buzzboard this week and next, and it requires a little participation by you.  We recently put a call out to all Nortel employees, asking them to create their own “homemade” videos that highlight Nortel’s green and energy efficiency benefits.  The response was tremendous, and so were the videos.

We asked people to create these completely on their own, in their spare time, with absolutely no help (or budget) — so I wasn’t expecting much by way of quality. Boy was I wrong.  We have some creative and talented people at Nortel for sure, and you’re going to get to see their work. Starting today through Thursday, I’m going to post one employee-created video each …

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Next year when the New York Mets start the new baseball season in their brand new world-class stadium — Citi Field — Nortel will be powering their network infrastructure.

That’s probably an understatement of Nortel’s involvement, as Nortel will be lead systems integrator, custom application developer, and sole architect of the network.  Some of those “custom applications” possible in the future for fans in the stadium include player statistics via wireless LAN, IPTV-based replays, and special multimedia-based comms to various areas of Citi Field.

The actual network for the stadium is a complete unified communications solution that includes: VoIP using the CS 1000 IP-PBX, Nortel’s …

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Last week Net Payne, the leader of Nortel’s North American marketing efforts, talked to Greg Hebert as part of Greg’s Business@Night show on Ottawa radio station CFRA.

On the show, Net talks to Greg about a variety of topics, including Nortel’s external energy efficiency efforts with our products, the Cisco Energy Tax, and the Nortel Energy Efficiency Calculator.

You can listen to the interview below:

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Nortel has added a new dynamic to the ongoing battle against the Cisco Energy Tax…

Cold, hard cash.

Today Nortel unveiled a new program that gives new Nortel enterprise data customers an up-front credit of their estimated first-year energy savings over a comparable Cisco network. Normally I don’t get into sales promotions on this Nortel blog, but this program is so unique I couldn’t ignore it.

Earlier this year, I talked about how the Cisco energy tax isn’t about “green”, it’s about money. And while saving 40% on your network’s total energy bill goes straight to the company’s bottom line, many IT departments don’t even see the energy bill, let alone care about it.

This new program eliminates any …

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