Mobile World Congress 2008 – Oh, what a difference a year can make
Location: Flight from London to Ottawa (returning from Mobile World Congress)
After a good few days at Mobile World Congress in Barcelona, my single biggest conclusion is “Oh, what a difference a year can make”. I have been in this industry long enough to know that the one thing always true about the telecom and IT industry is that it is a continuous journey of change. Some people believe that the past or even the present defines the future, but I am not one of those people. I am an optimist. I fully believe that we can shape our future and that having a strategy and then executing the tactics needed to deliver on that strategy puts you in control of much of how that future emerges.
Why this philosophical rant? Well, quite frankly, if you compare Nortel and the telecom industry of today versus one year ago, it is clear that although you cannot fully predict the industry you can clearly influence its path. Let’s compare a few year-over-year examples of this thought.
A year ago, Mobile World Congress was actually called 3GSM. As the biggest event in the carrier industry and with a name like 3GSM, a company like Nortel - who a year ago was espousing the need to accelerate 4G and supporting technologies like WiMAX, LTE, and UMB - didn’t seem to fit the image of mainstream telecom and wireless. Shouldn’t we have been showing more GSM technology instead of all this “distant future technology”? Were we being overly optimistic that this slow-moving industry could actually accelerate?
Well, this week the show was all about the reality that this industry did, in fact, accelerate. Technology like WiMAX is viewed as nearing mainstream adoption, and technology like LTE is being realistically accepted as destined to be deployed as early as 2009-2010 in multiple markets. In fact, the CDMA base has gone from being the outsider to the lead market for the first incarnation of the now-accepted global harmonized technology for the next mobile broadband networks: LTE. If you are honest with yourself, you must admit that most of the pundits didn’t expect the telecom world to be at this point today. Most were far less ambitious because this industry has historically moved much slower than it has in the past year.
A year ago, the wireless industry was a stand-alone pillar of telecom. What wireless did or did not do had very little impact on other pillars of telecom, such as wireline networks, communications applications, VoIP, or even the broader applications ecosystem of IT.
Today, we have a wireless industry that is part of a synergistic convergence of IT and telecom. You cannot discuss 4G without a deep dialog on how the wireline network will scale to provide backhaul at better cost per bit and greater capacity than ever before. You cannot dialog about 4G without exploring the new applications that are becoming possible with the new capacity and cost equation of OFDMA and MIMO technology in wireless. You cannot consider wireless networks without including the carrier VoIP market, which is the agreed-upon method that will be used to make voice and real-time communications possible in these new networks. And you cannot consider the fate and shape of the wireless industry without including IT companies like Microsoft and Google and technology companies like Apple in the total view of the industry.
Without a doubt, we are now seeing the realization of the “atom chart”, with Wireless, Wireline, Carrier, Enterprise, Infrastructure and Applications converging into a new ecosystem of communications. There is no stand-alone wireless future, but rather a future where wireless is a part of something much, much bigger: the converged IT and Telecom worlds.
And, finally, a year ago, the wireless industry was about connecting people and handsets to the mobile network. Today, that is only part of the story. The hyperconnectivity we envisioned and began talking about well over a year ago is becoming a mainstream dialog in this industry. Yes, there were lots of new slick handsets at MWC (including offerings from LG, Motorola, Google, Samsung, DoCoMo, and NEC, to name a few), but there were also lots of new devices and applications that were not tied to the traditional image of the cell phone. The Amazon Kindle, broadband-connected automobiles, gaming systems and even smart phones that could arguably be described as more PC than phone given the applications in use on them, show the early reality that wireless is about connecting anything that would benefit from being connected, and not just about the traditional end points of the past.
The bottom line is that there are many aspects of the last year that give me confidence that this industry is both accelerating and heading in a direction consistent to the path we are on. That’s good news. The reality, tho’, is that it’s still a journey and the critical task at hand is execution to capture the market as it emerges.
From that perspective, the observation I can make is that the playing field has become a lot more level in the last year, where some of us are executing much better than a year ago and others (including some of our competitors) are stumbling (much to the surprise of many who thought they were invulnerable to the whims of the market). The race is on, the future is pretty clear, and the market is open to change.
I look forward to seeing what Mobile World Congress 2009 will be like and to look back to see what will have changed this year. My bet is that this industry will continue to change more rapidly than most anticipate and that it will be different than we expect. But, regardless of the change, I do believe that it is an opportunity to alter the vendor landscape and our relative position within it.
I have included a number of links to various MWC 2008 summaries and announcements for those of you who might want to see some of the detail of the changes and events mentioned above. Enjoy.
- Mobile World TV
- Light Reading TV
- http://mobileworldcongress.mediaroom.com/
- http://www.lightreading.com/
- CTO Super Panel
- Top 10 trends at Mobile World Congress
- LG shows latest LTE technology
- Nortel 4G demos at Mobile World Congress
- Nortel demonstrates industry’s first WiMAX VoIP call controlled by 2G/3G voice network
- Nortel Video: Summary of Mobile World Congress
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March 9th, 2008 at 11:09 pm from The Mobile Web Race Leader is Google | StayGoLinks