John Roese’s Blog CTO, Nortel

Archive for March 6th, 2008

Getting the Word Out About Nortel

Location: Ottawa, Canada

In recent months, many of you have commented on or asked questions about our marketing efforts, believing perhaps that we were not marketing our technology as aggressively as our competitors, and concerned that we were losing mind share opportunity.

Nortel Technical Journal

I will ask Lauren Flaherty, our Chief Marketing Officer, to do a post in the future to give you some insights into our progress in this area (which is impressive), but today I wanted to draw your attention to just two specific initiatives: one, the launch of our new advertising campaign and the other, the current issue of the Nortel Technical Journal.

New Advertising Campaign

About a month ago, ...

Read the rest of this entry »