Enterprise Technology By Phil Edholm

Changing Corporate and National Cultures

I was reading an article in Newsweek entitled "Not Made in Japan". The article detailed the challenges that the corporate, educational, and cultural structure(s) in Japan are facing when trying to compete in a world that is driven not by incremental improvement, but rather by innovative leaps. The article details the failure of DoCoMo to leverage it's leadership position in the Japanese market and in handset technology into the rest of the world and the loss of capitalization it has faced in this failure. It further discusses how Sony, originator of the Walkman, lost theMP3 market (even in Japan) to the Apple iPod through a lack of innovation in interfaces and design.

In reading the article I could not help but see the similarities to corporate structures that impede innovation. Stove-pipe organizational structure, hierarchical management chains and anti-rewards for risk and innovation were detailed as critical barriers in Japan, as they can be in a large enterprise.

While we continue to have some (maybe more than some at times) of these issues in Nortel, I find that there are active efforts at many levels to transform the organization and culture to enable the rapid innovative thoughts and delivery necessary to compete in the new marketplace. We are investing more in incubation, in common engineering, and in driving integration across the organizational boundaries. The oft referred to "atom" chart of the key segments Nortel has leadership in; enterprise/carrier, wireless/wired, applications/infrastructure, and common services and solutions is a way of showing that the big challenges will only be solved by breaking down our traditional barriers, both within our organization, but also in the market. atom-chart.gif

The advent of Hyperconnectivity, driven by the arrival of Metro Ethernet, IP everywhere, 4G networks, and Unified Communications is blurring the lines in our customers minds (and devices, tools, locations, etc.), so we have to begin to think across those boundaries. John Roese has had a significant impact in breaking down the walls and driving this transformation. He really gets the challenge that innovation is different than incremental improvement (both are important, but one is transformational, both for customers and for us).

Having been involved in driving some of those transitions, I resonate with the article and it's premise that the challenge facing Japan is huge, if not monumental. Change can only happen with strong leadership and a maniacal focus to innovation and transformation. Reward has to go to risk and failure as well as success. We have to remember that as we move forward as a company to never let organization and culture get in the way of rewarding innovative thought and those who take the risk of seizing cross-organizational opportunities. While we are not yet perfect (who is?), however, the realization that change is essential is a critical first step.

Comments

  1. Phil,

    Nobody comments on your blog becasue what they really want to know is:

    If all of you in the executive team believe in Nortel why are you not buying the shares. I asked John many times but no answer — maybe you can provide one?

    Thanks

  2. Phil,

    Good post. Good observations. I have to ask; how does six-sigma fit in here? :)

    IMO the downhill slide at nortel started when they took “risk taking” out of the core values.

  3. I think LSS fits in process oriented activities, but it is not a replacement for the underlying drivers for innovation and invention. Creating a risk tolerant environment is critical, as is accepting people who operate at the fringes (and beyond the edge) of what is perceived as “normal”. We have taken some steps with incubation and other activities to make risk taking significantly more accepted across Nortel.

  4. Phil,

    I am glad to hear you say that. LSS/Continuous Improvement/Quality Circles/adnausium can positively affect innovation, but I don’t think LSS is compatible with real risk taking.

    To me an acceptable risk is one that can be economically justified (the gain potential outweighs the cost) within a given context. That does not mean I will take the risk, but only that I will not dismiss it without subjecting it to analysis, hypothesis and testing.

    I observe from the folks at nortel I know, LSS has made people more risk adverse because it views risk as an evil to be “managed”, rather than looking at risk as a possible opportunity. LSS has also has the effect of making nortel inwardly focused, IMO exactly the opposite of what is needed to compete for a “hyper-connected” market, be it carrier or enterprise.

    It is up to management to define and important for employees to understand “acceptable risk” within the nortel context and how it related to LSS, but IMO the “atom chart could have LSS on one side and Risk Taking/Innovation on the other side.

  5. I think I agree with both perspectives here. It is not impossible to innovate in an LSS environment, but I don’t see it happening in the Nortel case for a few reasons.

    Innovation requires insight. If you have insight, you can certainly use LSS to help execute on your insight. But without insight, LSS becomes a spreadsheet driven process that is toxic to innovation. I think Nortel is devoid of insight at the cabinet level so I think the spreadsheet mentality prevails.

    $5 per share, here we come!!

  6. I am not sure that LSS applies to the innovation process, but I agree that avoiding rigidity is critical. The challenge is understanding when to applies process and when to enable innovators to do their thing.

  7. I don’t agree true innovation is a process (I wish it were). I see it as an awareness and action on an understood opportunity. Although, in the reverse, process can definiately benefit from innovation :)

    Nortel has pointed in the past to their funnel chart (circa 1980) as a process for innovation, but to me, that chart does not represent innovation. It is a phase/gate or implementation process with an innovation/idea tacked onto the beginning. (the miracle occure here)

    LSS might (and I stress might) add value is if it is judiciously applied in the testing and delivery of the idea in the development/delivery.

    Nortel should tout whatever “enablers” they have for innovation, rather than beating the LSS drum.

  8. Many, I agree. Process is usually toxic for innovation. In an attempt to be generous, I considered the point that LSS (or one of the other half dozen mainstream process programs) could be used to follow along behind the leading efforts to look for execution gaps. More of a janitorial function than a guiding process.

  9. I realized I did not comment on the shares comment. I have continued to buy shares (and suffer with the current price) through my 12 years at Nortel. It hurts me as well to see the current position and I feel terrible that we are not achieving the level of value for our shareholders.

  10. ANW

    A long time ago in a galaxy far, far away…………there was a lab VP who was always beating the process drum. He was referred to behind his back as “delivery boy”. He was best known for having no vision or innovative skill what-so-ever. His main talent was creating lots of pain for anyone that did not have their process ducks in a row. However, he served a purpose by grounding some bad ideas and the more conservative customers appreciated his accountability. He was contained and ideas that were important to the business and could not wait for process flowed around him like a stream flows around a rock.

    I have no problem with that IMO it was a reasonable acknowledgement of the market. Unfortunately, the current leadership with their over reliance on process have effectively built a dam where he used to be. There are whole boatloads of know-it-all LSS “black belts” with tons of funding shoring up that dam and making sure everything goes through their antiseptic turbines.

    At the same time they broadcast from their very well equipped, expensive and firmly anchored executive life raft what a dynamic market we are in, how they recognize the market inflection and how important innovation is…….blah…blah.

    However I see the truly innovative managers and employees drowning or being thrown overboard more because where they are, or what they are working on than any measure of talent or value.

    Too bad they never learned to Kayak.

  11. Many - I believe I know of whom you speak. I sat across the table from him on more than one occasion and listened to him explain why Nortel shouldn’t be written off - and he was right. It was clear that he was overzealous at times but for those who understood his fundamentalist code of behavior, I believe he was a coach, not an obstacle. If I am right about the person you refer to, he was one of two ‘Darth Vaders’ at Nortel I had the privilege of knowing. The other one ran the plant across the street and then the Asia business and has now sadly passed away. If I am right about the person whom you refer to, he was a giant when compared to the LSS zealots at Nortel today.

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