Recent Technology Acquisitions: Executing On Our Strategy
A few dozen blogs ago, I wrote about the need to have both strategy and tactics to execute a successful business plan. That post was in response to some interesting comments that expressed concern that our day-to-day activity was not providing “instant gratification” to long-term market, company and industry challenges. My main point in that post was that it is critical to recognize that a successful long-term business plan is driven by a strategic view of where you want to get to over time and then realized by a huge number of tactical activities that, when done in concert with that strategy, move you forward.
I think we’ve been pretty clear about our strategy. We are transforming Nortel to be a company focused on capitalizing on the trends of Hyperconnectivity. Our key areas of focus are: 1) to accelerate the shift to a true broadband world (where capacity and availability of mobile, low-cost bandwidth is made possible at an order of magnitude improved economics); and 2) to communications-enable the applications and IT world (where the tools and capabilities of telecommunications become accessible to any interface, application or business process in a simple, well-integrated and seamless manner). I talked more about this strategy (and positioned it in terms of the “supply” and “demand” side of Hyperconnectivity) in my July 14th post.
Over the last year, we’ve undertaken a host of tactical activities to capture the opportunity articulated by our strategic vision. I won’t list all of the activity here (too many, and much of it was covered during our recent Nortel Analyst Day) but among the most significant: we’ve rebuilt the senior leadership team; we've transformed our business operations to drive a totally different economic equation (the result is our gross margin and operating margin have improved dramatically both in terms of trajectory and absolute values); we've refocused our R&D model to direct more investment to the future (we went from 55% legacy R&D to about 20% and shifted huge R&D spend to future technical areas and investments); we reorganized our global R&D footprint to give us a skills-based R&D model aligned for the future; we established partnerships with the leading IT companies in the world (Microsoft and IBM); and we've made countless other changes that are tactics aimed at making Nortel’s strategic vision real.
I wanted to focus this post on another form of tactics – small, targeted technology acquisitions. Over the past three weeks, we’ve announced three of them. When you have clarity of vision and commitment to a strategy - which Nortel does - tactical acquisitions can accelerate the execution. I want to take a few minutes to talk about our three recent acquisitions.
Novera Optics is a technology company we have been working with for a while that specializes in WDM-PON (wave division multiplexing passive optical networking). Many years ago, Nortel exited most carrier wireline access technology markets (DSL, for example) so we could focus on our core businesses but also because the cost of being in that business and being a profitable player at that time was questionable because of commoditization and too many divergent, short-term technologies.
Unfortunately, the reality of fiber access today has been primarily delivered via shared systems such as EPON, BPON and GPON. Additionally, each is slightly different and the fragmentation of these technologies makes for a very difficult market for those who participate in it because none of the technologies is fully complete nor do any of them achieve true critical mass economics.
At Nortel, given our huge understanding of optical systems in the core, it became clear that the ideal fiber access technology would be a simple WDM system that provided a “wavelength to the user”. Such a technology did not really exist a few years ago but over the past few years we have been working with companies like Novera (via our LG-Nortel JV) to demonstrate and even provide early deployments of WDM-PON technology.
Its advantages are clear. It is dedicated, not shared, capacity; it is far more passive than GPON, EPON or BPON; it scales better; and it has similar or better capital costs than the others with far less operating cost and complexity. After working with Novera to develop this technology and after proving it is in line with a new end state for fiber access, we made the decision that it would be to our competitive advantage to have LG-Nortel acquire the technology. Although WDM-PON is not yet fully mainstream, we have enough traction and interest to confirm that inevitably this technical approach is the long-term path for fiber access. It is also highly complementary to our optical business and, as such, makes sense for Nortel. It also gives us a technology that supports our focus on true broadband because it drives down the cost and complexity of access at an extraordinary rate and makes abundant, simple capacity available to users.
Pingtel's business was acquired by Nortel August 8. First, some disclosure. At one time I was on the advisory board of Pingtel but it’s been many, many years since I’ve been involved with the company. I was “reintroduced” to them when Nortel selected them as a technology provider for some of our small business IP based voice systems. (I excused myself from that decision to avoid perception of conflict of interest.)
We originally engaged Pingtel to work with us to leverage the open source software base of its product to create a new class of small business voice system. We also worked closely with companies such as IBM and Dell to take advantage of world-class “off the shelf” hardware. This combination of the open source leverage of some of the software and the computer industry’s leverage of general-purpose hardware created a very different class of call server. That initial engagement in creating our Software Communications System 500 was new territory for Nortel but seemed to be in a space that inevitably the industry would need to operate in. After a year of real-world experience and actual delivery, it is now clear that this model does indeed meet a market need and gives us both a speed and cost advantage over our competitors in this segment.
As such, having proof that it works, we made the decision to acquire the expertise behind the technology so that we could accelerate our execution in this segment. With Pingtel’s technology and team, we have created increased scale and differentiation in a very significant emerging segment of call processing and real-time and unified communications delivery to the market. We have always said that the vision of unified communications and communication-enabled applications is not just for the large enterprise or corporate campus but should also be able to reach any enterprise, any individual and any organization. Expanding our capability in the smaller sized customer segment with novel systems like the SCS500 directly supports our strategy.
DiamondWare was acquired by Nortel today. This company is a leader (in my opinion, it is the leader) in advanced spatial audio systems and associated technologies.
About a year ago we began (or restarted after a multiple-year hiatus) funding incubation programs in Nortel. These startups inside the company are focused on truly disruptive or innovative new areas of collaboration and communications technology. One of those areas, which I blogged about in March, uses mixed and virtual reality as an interface for communications and collaboration. One of the key technologies in that immersive experience is a rich audio capability that not only sounds clearer via wideband codecs but also has spatial reality, where virtual entities can interact based on proximity - both visually and in the audio domain.
In the development of our systems in this space, we evaluated a number of approaches and ultimately found DiamondWare to have not only the most effective but also the most mature and scalable system, expertise and technology in this domain. We worked closely with them and demonstrated their technology as an element of our overall system. Based on exceptional feedback from early customers and great technical interaction, we concluded that an acquisition made sense to accelerate our move to these new immersive clients and environments for the new communications world. All of their technical expertise and capability – which goes beyond spatial audio – is in line with our vision and strategy of creating better, more realistic and more useful communications and collaborative experiences as communications and IT converge. Again, very consistent with the overall vision of the company.
You might be interested in the announcement we also made today about web.alive – the first application we’re developing that incorporates DiamondWare technology. This is the application behind the virtual employee session I blogged about in March. It is a virtual world software application that can facilitate internal collaboration as well as customer and partner interactions over the web. It leverages things like spatial, high-definitition audio, identity, and presence that is integrated with corporate systems and software to create a truly “real-life” experience in a virtual world. You can hear directly from the chief architect behind web.alive and see a video of the solution here.
In summary, you must use many tactics to execute on a strategic transformation. Some are financial and operating transformations. Some are people transformations and organizational renewal. And some are capturing relevant external technologies to secure and accelerate your ability to reach leadership ahead of your competitors.
Expect us to continue to use every tactic necessary to win and complete our transformation but recognize that everything we do is aligned to a clear vision of the future and the need to get there ahead of our competitors.
It’s been a crazy, eventful month, with more and more activity both in the industry and inside Nortel. We continue to make huge progress in our multi-year transformation plan to recreate Nortel into what 




Older